Lexus Magazine

Working with Lexus taught me what good companies are made of. The long vision at Toyota and its commitment to innovation offered rich storytelling opportunity. I led the design for their customer-facing magazine and website via a global boutique agency called Story Worldwide. We created beautiful travel, luxury lifestyle, and thought leadership stories. I redesigned the book to meet the newly modernized and increasingly sustainable brand. The photoshoots were unforgettable, too—from hanging out of a helicopter as we shot over the Twelve Apostles in Australia to zooming across salt flats in California to seeing a supercar being hand-built outside of Nagoya.